side panel issues (for me)

This is the email I received from Branko:
Branko wrote:

Hi Ken,

That section is called Side Panel Section.
You can add widgets there in Appearance > Widgets (look for side panel section widgetized area)….

You can also disable that section completely in Highend Options.
You can see it in action here: http://hb-themes.com/themes/highend/presentation/

Style of that section is changed through WordPress Customizer.

Regards,
Branko, HB-Themes

This was very helpful, but I put 3 widgets into the sidebar, and when selected none would show up. When I went to the customize section and clicked on the icon – they showed up! But not on the real website. I know I’m missing something, but don’t know what.
HELP (yet again)
Thanks, Ken