Purchased Highend for WP – Activated Woocommerce – Not found in WP sidebar

I watched the tutorials on the Woocommerce activation but cannot get my products going. My plugin status shows woocommerce is active. When I go to Highend Options, Woocommerce is there and I configured some of the settings.

I’m trying to add product to my site but cannot get the woocommerce going. Have read plenty but hitting the frustration point after several hours or trying to resolve on my own.